A study on customer satisfaction towards various brands of two wheelers in chennai city

The polls turned into a turf war between Ganta and PCC chief Botsa, the strongman from Vizianagaram, who threw in his lot with Karanam. However, Ganta has to face a disgraceful situation in another incident. Despite knowing that the party would not consider more than five tickets, he made a futile attempt to recommend youth leader Kasi Viswanath of the erstwhile PRP as an MLC candidate.

A study on customer satisfaction towards various brands of two wheelers in chennai city

The Board provides strategic direction and enterprise leadership, facilitates synergistic and symbiotic relationships and creates a shared vision and value-system, across the various Business Units and Companies that make up the Mahindra Group.

The membership of the Group Management Board is as follows: After a successful launch, the Mahindra XUV was showcased at the Johannesburg International Motor Show where the media got an opportunity to test drive the vehicle.

This Cheetah inspired SUV attracted a considerable amount of interest with over units being retailed per month, making it one of the top 10 compact SUV brands.

The Mahindra XUV has also been perceived as bringing an urban touch to the Mahindra line-up in South Africa which primarily consists of tough off-roaders. Chile and Brazil are strategic markets in this region. A few empirical studies have found these linkages to be true.

However these factors differ in importance based on the cultural setting. We used both quantitative and qualitative research approaches in our study and have drawn from both primary and secondary sources of data. Further we qualitatively analysed aspects of the data hinging on explanatory aspects of our research.

Finally we discuss the management implications of the study in terms of customer retention and profitability strategies for the banks in Ghana. We emphasise that management strategies that are service quality conscious, use person-organisation fit approaches to recruitment and effectively communicate strategies could help institutionalise a culture that is customer relation centred, help banks survive the competition, retain their customers and in the long run increase their profitability.

The customer loyalty concept: Thus customer loyalty is now accepted as indispensable in strategic decision making because it costs more to attract new customers than to retain old ones.

Loyalty conceptualisation has two dimensions- attitudinal and behavioural.

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The other dimension is behavioural. This reflects the degree to which attitudinal feelings are translated into loyalty behaviour. In other words it reflects intentions being translated into actions. Examples of loyalty behaviours given in the literature include continuing to purchase services from the same supplier, increasing the scale and scope of a relationship, or the act of recommending a product or service Yi, ; Best, Later scholars agree with this earlier conceptualisation of loyalty.

Earlier, Parasuraman et al and later Zeithaml noted that the behavioural component measures loyalty based on repeat purchase. Reichheld opined that the strongest evidence of customer loyalty is the percentage of customers who are ready to recommend others to a particular product or service.

This sets the scene for understanding the construct. It is popular opinion among researchers that true loyalty is difficult to build and sustain without incorporating the attitudinal parameter Shoemaker and Lewis, This new development reflects in the observation by Dick and Basu that sustained loyalty is attainable when customers exhibit both positive attitude toward the object, and repeat patronage behaviour.

The behavioural intention of being loyal is influenced by whether the customer is satisfied or dissatisfied with the service provided. The attitudinal aspect of customer loyalty encompasses long-term emotional commitment and trust to the organisation, its services, products and prices.

The attitudinal components of customer loyalty are identified as price sensitivity, brand allegiance, and the frequency of purchasing a particular brand Rundle-Thiele and Mackay, By the beginning of yearthe conceptualisation evolved to embrace affective, conative and the cognitive dimensions of loyalty.

The scope of these dimensions was expressed succinctly by Gremler and Brown ; p. Thus, customer loyalty concept must embody the behavioural, attitudinal and cognitive processes Sudhahar et al.

Finally, the cognitive component includes attributes such as preference to a service organisation and belief that the organisation proffers the best offer and also attends to customer needs Harris and Goodes, Thus, as mentioned, customer loyalty reflects customer satisfaction.

It however goes way beyond that. Indeed the direction of the causal relation between satisfaction and customer loyalty has been reported in the literature. Tsoukatos and Rand reported that the prevailing idea is that service quality is an antecedent of customer satisfaction and that satisfaction influences the loyalty behaviour of customers.

A study on customer satisfaction towards various brands of two wheelers in chennai city

Best operationalised the concept of customer loyalty into measurable metrics. He expressed customer loyalty as an index computed as:Jun 01,  · customer satisfaction survey report on himalayas shampoo, consumer behavior ayur herbal, project of consumer preference and satisfaciton, customer satisfaction towards personal care products, questionnaire on consumer behaviour towards shampoo brands, project on customer preference towards herbal and chemical, questionnaire on customer.

To study the customer satisfaction with usage of their cars. attitude and performance towards the customer enhances tremendously. Internal This is especially true for high involvement products such as cars, two-wheelers, durables etc.

behaviour and customer satisfaction for purchasing of two wheeler bikes on the basis of Price, Fuel efficiency, Brand, Style and comfort name.

A study on customer satisfaction towards various brands of two wheelers in chennai city

i. Schiff man. G. Leon and kanuklazare Leslie1 - Study of the customer behaviour is the study of how individuals make decisions to spend their available resources (Time, Money and. Tirupati Rao, Zonal Head (Sales and Customer Care), Mahindra 2 Wheelers, Chennai and Venkat Anil, Managing Partner, Silicon Motors were present at the launch.

About Us Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India. In , the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year.

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