First, the company known as Research in Motion RIMwhich made and marketed the Blackberries, missed the emerging Smartphone revolution though it was one of the pioneers of mobile computing. Next, the company was unable to read the market and hence, it lost market share to Apple and Samsung. This resulted in the company nearly going bankrupt and despite changes in leadership; it could never regain its position.
Fast forward tothe name BlackBerry has hardly any connotation with the smartphone industry while Apple has However, the information technology giants have acknowledged this shift in consumer preference.
They have consequently diversified themselves into other realms within the mobile technology field, most significantly the mobile security space. CEO, John Chen, believes that the firm is doing what it knows how to do by keeping mobile networks secure and private.
Our security platform is proven, but we are continuing to innovate to keep data secure and information private. Good Technology specializes in managing and securing mobile devices and apps both for businesses and individual customers.
The evidence of this strength is seen by BlackBerry being the number one choice for many governments worldwide.
The firm has expertise in the field of keyboard phone, of which supply is limited. Thus giving the mobile giants a competitive edge. The Investment in the well-rounded and tenured enterprise mobility management EMM vendor, gives BlackBerry the ability to shift its business strategy to the software field.
However, he hopes that the new technology and product related roll out in will be fruitful. Asset Tracking Box- Dr. Chennakeshu, president of BlackBerry Technology solutions, is working on the development of the asset tracking box.
The box help will be extremely beneficial to logistics managers as they will be able to track the cargo at any given point of time and, in turn, help be more efficient and save costs. Blackberry vision is to sell everything related to the box from the hardware, the cloud service and a smartphone application in a subscription model.
However, the firm was unable to build on that due to poor marketing efforts. Moreover, inability to market the brand also resulted in declining brand reputation and low customer loyalty.
Interbrand illustrated how BlackBerry was one of the top declining brands in out of the top best global brands. BlackBerry customer base is too small to be profitable for major application developers. The company offers the limited application on its app stores, which in turns makes BlackBerry unattractive.
This creates a vicious cycle as it results in many developers not willing to cooperate with BlackBerry and build an app, as the numbers of users will be small. As mentioned many a time throughout this article, the government is a prominent user of BlackBerry services, due to its impressive security features.
However, it is risky for the company to put all its faith into this strategy as it is not guaranteed to receive long-term contracts from the government.This article performs a SWOT Analysis of IKEA by focusing on the key drivers of success for the company.
The key themes in this article are that IKEA’s business model of cost leadership has held it in good stead so far and to continue, the company needs to innovate and find newer strategic imperatives for itself.
Further, the article also discusses the pioneering DIY or Do It Yourself. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment.
Published: Mon, 5 Dec Introduction. This study is an analysis of the business environment of Apple, Inc., which is typically undertaken as part of the strategic analysis of Apple’s.
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1. Discuss Blackberry's current strategic situation. To meet this requirement, perform a brief SWOT analysis of Blackberry in order to demonstrate understanding of the company's strategic situation. SWOT, as you may recall.
What is the Deep-Dive™ Brainstorming technique? Deep-Dive™ is the name of a technique used to rapidly immerse a group or team into a situation for problem-solving or idea creation.