And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. Price, Product, Promotion, and Place. But the 4Ps serve as a great place to start planning for the product or even to evaluate an existing product offering.
You will be introduced to financial statements, and Marketing communications industry entrepreneurial case studies a number of case studies to understand the role of finance in the business environment. Branding and Advertising Essentials Semester 2 The aim of this module is to provide you with grounding in branding and the role that advertising and marketing communications plays in supporting the brand.
It also lays a foundation for your future advertising and marketing study. You will cover the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business. This will develop into a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus.
Although there are no pre-requisites for this module it is assumed that you have basic mathematical skills. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip students with an understanding of decision-making at the levels of the market, the firm and the nation.
This will help you understand the nature and role of digital marketing on the whole marketing function and explore the implications and effects of digital marketing for the design and development of the modern marketing.
As part of this you will also need to appreciate the ways in which digital media and marketing activity can be monitored and evaluated to improve future performance. The module is aimed at anyone wishing to gain an understanding of business activities and interaction between business and the business environment customers, suppliers… and how technologies can be deployed to enhance these activities.
It will also develop your skills in learning from work experience and applying academic learning to the work place. It also develops your ability to critically evaluate the strengths and limitations of these techniques. It demonstrates how management accounting information may be used for the purposes of planning, decision making, performance measurement and control within organisations, in order to further the organisation's strategic objectives.
The module will cover three aspects of consumer behaviour. First, it will cover the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making.
Second, it will examine the social, cultural and environmental influences on the consumer. Third, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.
You will analyse and identify effective writing, develop good communication skills to craft and convey original and persuasive marketing messages to the target audience, appreciate how different media and platforms require a different written skills to improve communication effectiveness and explore the use style and tone of voice to communicate brand image.
It will give good insight into the practical processes and the strategies involved in creating such campaigns, and explores in particular the characteristics of the different communications tools available to marketing communications executives.
A range of both primary and secondary data sources as well as quantitative and qualitative research techniques will be explored, evaluated and contextualised.
For example, government and commercial sources of data and the use and design of questionnaires, focus groups and in-depth interviews will be used to demonstrate various aspects of the research process.
In line with current practice the use of current information technology software will be introduced in order to facilitate data analysis and presentation.
It will explore the activities and implementation of the social media and online marketing for companies. You will create the basic elements of an effective website and explore online communication using digital media channels such as search engine marketing, online public relations, affiliate marketing, display advertising, e-mail, social media and viral marketing.
Finally, the module will examine the procedures used for monitoring and measuring the effectiveness of digital campaigns with a focus on Google Analytics. The module aims to develop in students a critical perspective on brands, their social and cultural impact in the developed world, and the ability to apply this knowledge to the brand planning process.
You will study topics such as corporate social responsibility, sustainability and the environment, professionalism and integrity, ethics and technology, financial scandals, whistle-blowing and other emerging issues, by reference to case studies.
You will critically analyse the nature of international, multinational and global marketing and the ways in which the contexts in which they operate are similar to, or different from domestic marketing and examine current trends in world trade to anticipate key developments and appreciate the process of globalisation.
It aims to develop an understanding and awareness of business models underlying successful new business ventures, and the potential of business model innovation.Home / Post / Social Media Case Studies – Successes and Failures. Social Media Case Studies – Successes and Failures Lee Odden of TopRank Marketing focuses more on the Content Marketing side and provides 11 B2B Content Marketing case studies.
5. resulting from bad communication and reactions turning the Social Media. Jain, G R & Ahluwalia, R , Marketing communications industry: entrepreneurial case studies, SAGE Publications India Pvt Ltd, New Delhi, viewed 9 September , doi: / Jain, Gautam R and Raunica Ahluwalia.
Read the Case Study. Case Study. Content Public Relations. relevant thought leader in the marketing industry. Read the Case Study.
Case Study. E-commerce and digital marketing agency conducts key study for B2B companies finding data on purchasing habits . An interesting case of multichannel marketing approach is the wine market in the UK. In the UK supermarkets hold a 45% share in wine sales, followed by specialty stores (25%), on-trade (20%), and.
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Our exceeding 2, manuals. Marketing communications industry: Entrepreneurial case studies New Delhi: SAGE The current book fills the void in the domain of Marketing Communications Industry and case study methodology. The book will also be of interest to people wanting to establish their own businesses in the field of Marketing Communications.
It will provide.