Product Mix of Cadbury Cadbury offers a wide range of products and has a strong depth and width of the product mix. There are different products that Cadbury offers in different countries and the decision to sell which product in what country is based on the Demographic factors, Production costs, Demand fluctuation, and competition presence. Cadbury enjoys has a good market share in their respective industry Eg:
Let us start the Cadbury Marketing Mix: The product range of Cadbury is pretty large and they make it count.
The products in the marketing mix of Cadbury are classified according to the seasons and they are also varied according to the sales in each country. There are a lot of standard products which are there. The other Cadbury products are based on festive occasions like Halloween and Christmas.
The products are not only related to the chocolates but there are other products like beverages and desserts, which are also in their product line.
We find that Cadbury also prefers to segregate the products according to the demographic areas. The Cadbury company has ventured into the ice-cream segment and biscuits. With such a huge product line up we can gauge the targeted customer base and they carter to a lot of people and their needs.
Cadbury has made a huge impact in this industry and is continuing to grow at a rapid rate. Cadbury products are priced as per the quality of them. The prices are high for a few products like Bournville and there are products which are priced low to carter to the needs of the other segments.
These items are like Eclairs, Perk, Five Star.
The marketing mix pricing strategy of Cadbury depends on competition, demand and packages. They also have other options for the people which is according to the size of the products. Cadbury has strategically placed the price of the products so that all the targeted segments can be met. We find that the products are compiled into gifts package so that they can be available to the people.
They are mainly targeted for the festive seasons and these products are priced strategically so that the customers have an affinity to buy them.
Constant marketing of Cadbury products have made sure that they reach to the people with different taste buds and also carter to the friendliness of the purse. Health drinks like Bournvita are also priced keeping in mind the targeted customers Place: Cadbury products of the available all over the world.
The main way Cadbury has made a huge impact in the global market is just because of the distribution channel it has. The company has made sure that their products are available all over the world and the carter to a huge customer base. The products are available both in the urban and rural areas. We find that this has helped in a way for the company.
The places of distribution has made the products available to a lot of customers and the in turn has generated a profit for the company both in terms of customer base and the revenue.
Cadbury is a worldwide name and has made its name in almost more than countries. This shows the distribution channel and the places where it has made its product reach. This gives an overview on the place and distribution strategy in the marketing mix of Cadbury.
Cadbury has a wide range of ways of promoting itself. We find that the promotion strategy in the marketing mix is done through the television, posters, newspaper, online, radio.marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix.
After deciding the market segment for the product, the other parts of the marketing mix will be decided. Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient timberdesignmag.com product packaging and materials may contain more and/or different information than that shown on our Web site.
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On a broader level, the product mix of Cadbury consists of Chocolates, Candies/Gums, Biscuits, and Beverages in the product width category. And under the product width category, we have Dairy Milk, 5 Star, Gems, Temptation, Oreo, Eclairs, Bournvita etc which are the product lengths.
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Cadbury P5 Cadbury Dairy milk product mix: Cadbury Product: Cadbury Dairy Milk is UK best chocolate and was created in Recently, Cadbury Dairy Milk is sold in 33 countries and it globally well known brand.
Tis the season to go decadent––rich pumpkin, bread crumbs, tempeh, turmeric, and a medley of mushrooms are all baked into this deliciously layered dish.